Behind every set of financial results lies a story, of strategy, performance, and human decision-making. Yet, too often, these stories remain buried beneath spreadsheets and technical language.
This webinar is a practical and thought-provoking session designed to help finance professionals communicate with greater clarity, confidence, and impact.
In this one-hour webinar, you’ll learn how to transform complex financial data into meaningful narratives that inform decisions, inspire confidence, and shape understanding.
Drawing on insights from behavioural communication, leadership, and reporting practice, this webinar bridges the gap between analysis and influence.
Through practical examples and frameworks, participants will discover how to identify the real story behind the numbers, simplify messages for non-financial audiences, and communicate results in ways that are both accurate and engaging.
The webinar also highlights the ethical side of storytelling, ensuring that clarity never compromises truth.
By the end, you will understand how to make your numbers speak, clearly, credibly, and with purpose.
𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀
By the end of this webinar, participants will be able to:
• Understand the concept and importance of financial storytelling in modern business communication.
• Structure data and results into clear, engaging, and purposeful narratives.
• Translate complex figures into insights that inform and inspire stakeholders.
• Communicate financial information with confidence, clarity, and influence.
• Apply storytelling ethically, maintaining transparency and professional integrity.
𝗪𝗲𝗯𝗶𝗻𝗮𝗿 𝗔𝗴𝗲𝗻𝗱𝗮
𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝗮𝗻𝗱 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻
• Introduce the concept of financial storytelling, transforming data into meaning.
• Learning expectations: clarity, persuasion, and integrity in communicating financial results.
𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗶𝗻 𝗙𝗶𝗻𝗮𝗻𝗰𝗲
• Why stories engage the human mind more than raw data.
• How narrative builds understanding, credibility, and memory.
• Examples of effective storytelling in financial reporting and board presentations.
• Key message: Facts inform; stories inspire.
𝗧𝗵𝗲 𝗔𝗻𝗮𝘁𝗼𝗺𝘆 𝗼𝗳 𝗮 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝘁𝗼𝗿𝘆
Introduce the Financial Story Arc:
1. Context – where we started.
2. Challenge – what changed.
3. Turning Point – what we did.
4. Outcome – what happened.
5. Future – what’s next.
• Demonstration: converting a financial report into a concise narrative.
• Short reflective exercise: identify the “storyline” behind one financial result.
𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗡𝘂𝗺𝗯𝗲𝗿𝘀
The Data-to-Story Framework:
1. Select – highlight what matters.
2. Simplify – remove noise and distraction.
3. Connect – link numbers to causes and consequences.
4. Visualise – show the pattern or change.
5. Humanise – explain the business or human impact.
• Practical example: turning a revenue growth figure into a meaningful insight.
• Tips for using visuals and concise language to make data memorable.
𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲
• Tailoring the financial story for different audiences: boards, investors, teams.
• The “Rule of Three” for clear presentation.
• Balancing evidence with emotion — confidence without exaggeration.
• Mini case: presenting risk management as a journey from exposure to resilience.
𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆 𝗶𝗻 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴
• The ethical boundary between clarity and manipulation.
• How honest storytelling reinforces professional credibility.
• Accountants as guardians of truth in a narrative-driven world.
𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀
• Recap the main ideas: structure, clarity, influence, and ethics.
• Three immediate actions:
1. Identify a storyline in your next report.
2. Simplify data into a clear message.
3. Communicate results with accuracy and authenticity.
𝗪𝗵𝘆 𝗬𝗼𝘂 𝗦𝗵𝗼𝘂𝗹𝗱 𝗔𝘁𝘁𝗲𝗻𝗱 𝗧𝗵𝗶𝘀 𝗪𝗲𝗯𝗶𝗻𝗮𝗿
In a world where attention is short and information overload is constant, the ability to turn numbers into stories is a key professional advantage.
This webinar will show you how to communicate financial results with meaning, helping others understand not only what happened, but why it matters.
You’ll discover practical techniques to simplify complex data, connect financial outcomes to strategic goals, and speak with greater influence in boardrooms and client meetings.
Most importantly, you’ll learn how to communicate with clarity and integrity, making your analysis not just accurate, but impactful.
If you want to move beyond reporting to truly shaping understanding and trust, this session will give you the tools to do it.
Participants who attend the full webinar will receive a 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗲 𝗼𝗳 𝗔𝘁𝘁𝗲𝗻𝗱𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝗲𝗮𝗿𝗻 𝟭 𝗖𝗣𝗗 𝘂𝗻𝗶𝘁.
𝗦𝗽𝗲𝗮𝗸𝗲𝗿 | Marios Mortis | Trainer & Accountancy Programmes Leader
𝗢𝗿𝗴𝗮𝗻𝗶𝘀𝗲𝗱 𝗯𝘆 𝘁𝗵𝗲 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴𝗪𝗶𝘀𝗲 𝗖𝗲𝗻𝘁𝗿𝗲 | Promoting professional integrity, critical thinking, and excellence in accounting and finance education.
You may also like the following events from European Institute of Management and Finance - EIMF:
- Next Thursday, 27th November, 02:00 pm, The Future for Third-country Banks in the EU in Strovolos
- Next month, 4th December, 02:00 pm, Financial Mindfulness | Cultivating Clarity, Presence, and Precision in Decision-Making in Strovolos
- Next month, 11th December, 02:00 pm, ESMA’s MiCA Guidelines on Knowledge and Competence: What CASPs Must Prepare in Strovolos
Also check out other
Workshops in Angleton,
Virtual events in Angleton.
